LOCKN 3.0

[The Other One]

Ok, so hear me out. I view the first 7 LOCKNs as being LOCKN 1.0. Different bands, different layouts, but the same general format, multi-day festival with many different bands.

Last year with the 3 different festival weekends geared around one main band each weekend was LOCKN 2.0.

With that being said, next year, 2023, will be LOCKN 3.0. We don't know the length or the format, but it will definitely be different than either 1.0 or 2.0.

Discuss...

[smosey wales]

1.1. Back to the old format, generally, of the last of 1.0.

Although I wouldn't be surprised to see High Fields go and shift that mass downhill.

[nershithegnome]

The problem they run into with the “Big Fest” is that it’s hard to appeal to enough people to fill the field. What one group considers “Headliners”, another group doesn’t & they don’t have crossover appeal to those audiences.

Their options for 2023 are probably:
1.) Stick to Single Bands Weekends that can sell. I.E. a Billy Strings, Avett’s, WSP, SCI, maybe Phil & then The Phish 40th Anniversary Festival in August. Also they need to poach things like Tumbledown, Domefest, DSO Jubilee, etc away from places like Legends Valley.

2.) Or move away from the jam acts as headliners. Put jamgrass in the afternoon & the Jambands late night, with more popular acts in the Headliner spots. Bands like Pearl Jam, Springsteen, Eddie Vedder & The Earthlings, MMJ, DMB, RHCP, etc… also they could change the “nostalgia” aspect from the 60’s-70’s hippie vibe to the grunge era of the 90’s. I’d like to see Beck, a Nirvana Tribute, Smashing Pumpkins, etc…

The big thing they have to control is the price, they need to keep the “all in” price (ticket, camping, fees) to under $300 total for GA.
Personally, I like the smaller fest, focused around one band but my favorite aspect of Lockn are the “one off” sets and I’d hate to see those go. That’s they’re “thing”, the worst years we’re the Dead & Co year & The Phish year, cause it lacked that aspect both years. Maybe the Mayer sit in with Lettuce qualifies but that was late night so… I just hope they make it happen again one way or another.

Another big thing they need is infrastructure… they need premenant bathrooms at the show field & at the camp grounds, they need bath houses. I think block houses, all concrete (even the shitters), so it can just be hosed down with pressure washers and can’t be vandalized too bad. They need a “midway” type thing too, fuck a shakedown or vendor row. Have carnival games, rides, a slip n slide, if weed’s legal then a dispensary, dudes giving tattoos, bearded ladies, pregnant Native American Midgets, you know… cool shit. Also, they need the biggest steel sided pole barn type thing imaginable in the middle of the campgrounds, like spokes around a hub, have 24/7 food in there, charging stations, a general store, medical cots, free water, wooks busking for change, tables, couches and TV’s for people to chill and the big thing Air Conditioning… if they’re gonna charge $500 a person then make the place a spot you have to go to. Make it the wook Disney Land.

[Sneake]

I prefer to pretend the lockn farm stuff didn't happen. Nasty little cash grab.

[lobster]

Nershi, lol. Wook Disneyland got me, love all those suggestions too. Especially the pole barn part.

[smosey wales]

Jun 15, 2022 17:40:02 GMT -5 Sneake said:

I prefer to pretend the lockn farm stuff didn't happen. Nasty little cash grab.

I thought it was great for those who attended, like a private showing, except the weather, which can't be helped. Could not have been good for management and investors, though.

[smosey wales]

Jun 15, 2022 17:24:11 GMT -5 nershithegnome said:

The problem they run into with the “Big Fest” is that it’s hard to appeal to enough people to fill the field. What one group considers “Headliners”, another group doesn’t & they don’t have crossover appeal to those audiences.

Their options for 2023 are probably:
1.) Stick to Single Bands Weekends that can sell. I.E. a Billy Strings, Avett’s, WSP, SCI, maybe Phil & then The Phish 40th Anniversary Festival in August. Also they need to poach things like Tumbledown, Domefest, DSO Jubilee, etc away from places like Legends Valley.

2.) Or move away from the jam acts as headliners. Put jamgrass in the afternoon & the Jambands late night, with more popular acts in the Headliner spots. Bands like Pearl Jam, Springsteen, Eddie Vedder & The Earthlings, MMJ, DMB, RHCP, etc… also they could change the “nostalgia” aspect from the 60’s-70’s hippie vibe to the grunge era of the 90’s. I’d like to see Beck, a Nirvana Tribute, Smashing Pumpkins, etc…

Single band weekends might work but not at the Phil and certainly not Phish level. Having them back to back helps costs. 

Given the distance, why not two DSO type fests, with one at Lockn'? We'd need to know the distances the audience travels, an unknown quantity to us but known by management.


"Bands like Pearl Jam, Springsteen, Eddie Vedder & The Earthlings, MMJ, DMB, RHCP, etc"  No way (except MMJ). These bands (and Phish) cost too much and can sell out a shed twice as big without the set-up headaches.

Lockn' needs to admit that it will always be a small festival and work that model.

[grumbly-one]

The bigger question for me is, will I buy pre-sale/early access tickets this time.

Or will I wait to see what the heck its actually going to be before spending all that money?


T

[The Other One]

I will buy early bird/presale/in the dark/no idea whos playing tickets for an exorbitant jacked up price and be happy about it...

[slypknot]

Jun 16, 2022 11:12:36 GMT -5 The Other One said:

I will buy early bird/presale/in the dark/no idea whos playing tickets for an exorbitant jacked up price and be happy about it...

SHHHHHHHH!  Don't let them know that...

[smosey wales]

Jun 16, 2022 11:12:36 GMT -5 The Other One said:

I will buy early bird/presale/in the dark/no idea whos playing tickets for an exorbitant jacked up price and be happy about it...

Fan Boy!

(OK me, too)